DACIA AT THE 2011 INTERNATIONAL FRANKFURT MOTOR SHOW
Dacia has literally shaken up the motoring world with a continuous stream of surprises and innovations, yet it has never strayed from the values that have helped it forge its success, namely the marketing of uncomplicated, characterful and reliable vehicles at attractive prices.
From Duster to Sandero, Dacia’s current vehicle range addresses a broad spectrum of customer needs.
Meanwhile, in all the countries where it is marketed, Dacia Duster is enjoying success as a versatile, reliable and attractive all-terrain vehicle with a Dacia price tag.
A BROAD RANGE OF PRODUCTS
In the space of just seven years, the Dacia brand has emerged as a commercial success. The launch of each new model has strengthened the brand’s appeal and seen it win over new customers thanks to a virtuous circle of strong sales performance, an expanding range of good value-for-money products and continuing growth in Europe and the Euromed region.
Cars for all…
Thanks to a line-up that comprises Logan, Logan MCV, Logan Van, Logan Pick-up, Sandero and Sandero Stepway, as well as the more recently introduced Duster, there is a vehicle in the Dacia line-up for all types of customer, whatever their needs, and the brand’s history has been marked by three landmark launches.
In 2004, Logan showed the value of proposing a vehicle with unrivalled cabin space and top-class reliability for its price. In 2008, the launch of Sandero introduced a new approach to car buying: the ‘smart buy’. Sandero Stepway, which followed a year later, lost no time in carving out a place for itself alongside its sibling thanks to its outdoor look and generous equipment level. Today, it accounts for between 40 and 60 percent of Sandero sales in several markets. The arrival of Duster in 2010 marked another leap forward for the Dacia, proving that its models could also appeal through their style, as well as their substance.
As well as an extensive choice of models, Dacia’s range also boasts an LPG-compatible offering that is unique in Europe. Indeed, Dacia is the only carmaker to market an LPG version of each of its models. Customers are drawn by the low running costs plus the prospect of a quick return on investment and, although certain tax incentives are due to come to an end, LPG-powered Dacia models remain a smart buy for the ecologically-conscious, who seek the quality and assurance of a factory fitted system.
The Dacia range is currently distributed in more than 35 countries, notably in Europe and in nations which border the Mediterranean Sea. Provision for the constraints encountered in its different markets is dialled into the design of its vehicles from the outset in order to meet customers’ needs as closely as possible. In the first half of 2011, more than 177,000 Dacia vehicles were sold.
…looking to win over new markets
Dacia’s success has enabled it to expand its line-up in response to the interest and expectations it has generated, and the brand’s development strategy is founded on an extension of its range in parallel to its international expansion.
In 2012, Dacia is poised to introduce three new products: a new family vehicle, a ‘ludospace’ model and a small van.
Another eagerly awaited, upcoming event is the Dacia brand’s move into the United Kingdom and Ireland in January 2013. The countdown to one of the British market’s most eagerly awaited automotive launches is already underway, and the star of the process will be Dacia Duster, which will be the first vehicle to go on sale there.
DACIA DUSTER: A RESOUNDING IMPACT ON THE AUTOMOBILE MARKET
Duster is an all-terrain vehicle which became the Dacia range’s sixth model at the time of its launch in April 2010. It has enjoyed considerable success in all the countries where it is marketed and has been widely acclaimed by the media, not to mention winning multiple awards and numerous accolades from customers across the globe, establishing a new benchmark in the vehicle manufacturing world.
Dacia Duster: a versatile and attractive all-terrain vehicle
Reliable, characterful and easy to drive, Dacia Duster has challenged established thinking. Available with 4×4 or 4×2 transmission it boasts unrivalled cabin space for its price and delivers genuine off-road ability.
-In total, more than 150,000 Dacia Dusters have been registered since the model’s launch
-In Europe, more than 70,000 Dacia Dusters were sold in the first half of 2011
-In France and Germany, sales of Dacia’s SUV totalled 27,400 and 12,000 respectively in the first six months of 2011
Its price tag, cabin space, quality and residual value have earned it numerous industry awards:
-The “Autobest 2011” award for the 2010 west European market’s best automobile package,
-The “Trophée de l’Argus” (family car class) in France. This prize takes into account criteria such as the new car’s purchase price, running costs per kilometre, residual value, fuel consumption and driver-friendliness,
-The title of “2011 Residual Value Champion” (SUV class) in Germany,
–“Car of the Year” in Romania. This prize is awarded to the vehicle which has the biggest impact on the Romanian automobile market, taking all segments into account.
Dacia Duster: 2011’s ‘4×4 of the Year’
Dacia Duster was voted 2011’s ‘4×4 of the Year’ by the respected French publication ‘4×4 Magazine’ in association with the French TV programme ‘Automoto’ (TF1).
Features that were particularly well noted included its mechanical drive-train, the driving enjoyment it delivers and its price.
Dacia Duster: a flagship for the brand’s values
As a genial, uncomplicated and reliable car, Dacia Duster mirrors the values that have helped forge Dacia’s reputation. The role it plays at the heart of everyday life and its activities in the world of motorsport make it the flagship of the brand’s prevailing spirit.
From the ice circuits visited by France’s Trophée Andros (consecutive runner-up titles with Alain Prost in 2009/2010 and 2010/2011) to the Rallye Aïcha des Gazelles which takes in the dunes of the Moroccan desert (second and third places in2011), Dacia Duster has risen to a number of motorsport challenges which are coherent with the brand’s philosophy. The car’s latest feat was a podium finish at the USA’s Pikes Peak International Hill Climb. The Dacia Duster No Limit celebrated its debut attempt at the world’s toughest and most famous hill climb event with third place in the Unlimited class in the hands of Jean-Philippe Dayraut, just seconds behind two of the event’s recognised experts.
A common denominator between these three events is the brand’s taste for authentic, popular competitions which take the action to the public.
Dacia’s ambition to be a popular brand which is close to its customers and capable of addressing their real needs and expectations forms part of the genetic code of its entire model range. Proud Dacia owners relate readily to the brand’s values and have frequently got together for social events in countries like Turkey, the Netherlands and Italy.
In France, too, the past three years have seen Dacia invite customers to its annual ‘Grand Picnic’. This year, on 22 May, more than 7,500 people in almost 2,300 vehicles gathered at three locations across France.
Last but not least, the conversion of a Dacia Duster by German fire-fighting services provides further evidence of its versatility and the fact that Dacias truly are vehicles for all!