QUALITY THROUGH AND THROUGH – RENAULT UPS THE ANTE
3 year/100,000 mile warranty to be extended to every Renault from 1st September 2011
- Online dealer star rating system launches in September 2011 for sales and after-sales
- Which? 2011 car survey highlights recent Renault quality improvements, including four models in top 5 in their class for reliability – Clio, Grand Modus, Mégane and Scénic. Renault has also risen 10 places in last two Auto Express Driver Power surveys for its products
- Renault UK dealerships consistently improving – as shown by impressive rise of 16 places in last two Auto Express Driver Power surveys
- Quality is at heart of Renault’s business. In its new strategic plan, ‘Drive the Change 2016’, quality is one of three pillars in strengthening its brand image. French marque also includes a ‘Renault Quality Made’ stamp on all of its communications to emphasise this key focus
- Following success of Renault Business Promise in past year, Renault Quality Commitment will shortly be launched for retail buyers
Renault has made no qualms about its relentless pursuit of quality in recent years, for both product and service. Indeed, quality is at the very heart of its business, as emphasised by Chairman and CEO, Carlos Ghosn, speaking at the launch of Renault Commitment 2009, when he stated that the objective for the next-generation Laguna would be top three in its class for quality, including premium brands.
In its new strategic plan, Renault Drive the Change 2016, quality remains a priority and is one of the three pillars among Design and Innovation in the strengthening of Renault’s brand image. The French marque also now includes a ‘Renault Quality Made’ stamp on all of its communications to emphasise this key focus.
Renault’s product quality is improving consistently – fact
In the last few years, Renault has boosted the quality of its products significantly. In fact, results from third-party organisations such as Auto Express and Which?, speak for themselves.
Renault has publicly acknowledged the electronic issues which affected some of its older models, including the second-generation Mégane and Laguna, principally concerning certain electric window mechanisms and early- generation electronic instrument displays. However, it has not shied away from the issues and implemented an extensive customer goodwill programme to cover such concerns.
Now in the last couple of years, the positive quality trend which Renault has seen for itself from internal data, including its greater standing versus its rivals, has begun to be mirrored by the results in independent surveys.
The most recent UK independent study, the Which? car survey 2011, shows no less than four current Renault models in the top five in their classes for reliability: Clio, Grand Modus, Mégane and Scénic. On top of that, the current Scénic sits proudly in fourth for MPV overall customer satisfaction, with its compact MPV sibling, Grand Modus not too far behind in sixth. The UK’s largest and arguably most influential consumer organisation also now highlights Clio, Mégane, Scénic and Laguna all as ‘Worth a look’. Rounding off the plaudits, the consumer champions testify, “Renault’s drive to improve quality seems to be paying dividends, as reliability is much improved.”